The Grind-ies: A 30 Day Challenge

The Grind-ies. What are they?

The Grind-ies are the gravelly, down and dirty, mentally painful, zero-to-something thinking, learning, and producing that it takes to make a creative project.

Ideas are simple. Framework doesn’t require the same thinking. Expanding on an idea doesn’t hurt as much.

But nothing to something; a blank page to a conflict; the output you desire worked backwards to a procedure or a protocol; flashes of a personality to a complex character with a motive; sales activity where rejection is promised; forming and reforming a logical business model—putting those together—that’s the Grind-ies.

It’s not pretty, sexy, or glamorous. Very few people respect the process (and most will avoid it at any cost) but several respect the outcome. In fact, it’s how new things are created. Every product or service started with someone in the


Author Steven Pressfield has a great book on what prevents us from entering the Grind-ies called The War of Art. He calls our procrastination tactics resistance and examines how we suddenly have to clean, go to the bathroom, deal with our childhood demons, eat chocolate, watch something, or pick a fight whenever we sit down to create something of our own.

He points out that resistance is real and never goes away. He claims that being a creative professional isn’t about being paid, rather having the ability to take resistance head on consistently. The amateur waits for inspiration to suddenly hit them while the pro sits down, powers through resistance, and does the work of putting breakthrough ideas on paper.

I challenge you to enter the Grind-ies for 30 days and work on something you’ve been avoiding. Hey, if you don’t do it now, when will you? Accept that all your “I-don’t-have-the-time” excuses were BS and take resistance head on. Glue yourself to that chair and make it happen no matter what.

What can your time in the Grind-ies be? Writing, outlining, learning a concrete subject (business models, math, grammar), honest research/brainstorming, practicing a skill, making sales contacts, anything you know you should do but avoid.

Ready? Get at it. Keep a journal somewhere, documenting things like this:

Day 1

Time in the Grind-ies: 3 hours Projects: Teambuilding program (writing and brainstorming),

outlining the scenes of a book with value changes, this blog post

How I felt afterward: Energized, proud, like all other challenges weren't that hard, craved music or a documentary

That’s my real Day 1.


Click here for Day 2 of the Grind-ies Challenge

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