Lightbulbs, not sales
I'm not going to focus and fret over sales as much with Entrepreneurship for the Cool Kids.
Instead, I'm going to count the number of "lightbulbs" people get from the material.
I'm using the term "lightbulb" as a way to describe a breakthrough, a spurt of growth, or a bit of self-discovery a person experiences from the content.
So far, I've witnessed four lightbulbs.
The challenge is, I'm a human being, a selfish, "what's-in-it-for-me?" human being.
I want to count sales. I want to make money. But the "lightbulb" is necessary, and more fulfilling in the long-term.
Focusing on "lightbulbs" changes lives AND leads to sales, sales only leads to sales.